Gamification for business education
The analogue framework of 40 cards you can use to find the factor which differentiates a specific product/service/brand/person from its competition.Buy now
The Marketing Distinguo card deck reached the podium of the European Digital Mindset Awards at the Digital Enterprise Show of Madrid for the category BEST 2019 MARKETING INNOVATION!
The Marketing Distinguo card deck has been succesfully funded on Kickstarter! Check out the project story.
Just before Philip got on stage we had a talk on the Marketing Distinguo concept and card deck. Philip talked about it on the stage, remembering us that the business is about creating a different and special product.
A glue connecting two marketing concepts
Marketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”
On the one hand, Positioning refers to the “place” the brand occupies in the consumer’s mind.
On the other hand, USP positions the product within a particular market in order to create the perfect advertising.
A glue between these two concepts is essential as it not only simplifies the job of the marketing manager and communications agency, but is reflected in the product/service being offered and/or in the hallmarks of the company itself.Start my FREE trial
"This article has good examples, stories, a new theory, but also a process to finally come to the differentiation you need".
Prof. Philip Kotler on the Marketing Distinguo concept and method that led to the card deck
The first analogue framework for entrepreneurs, managers, agencies and consultants
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To create a good strategy you need a perfect Marketing Mix. How?
We believe that differentiation is the key.
With the Marketing Distinguo card deck, you can examine your company characteristics to find what concretely makes your product/service unique.
What means innovation for you? Or quality? What are the characteristics making your product or service unique?
Are your employees special? How are you different as a professional?
All you need to know is here, it's so easy!
Does your company size matter? Do you have unique partnerships? Is your production made in a specific country?
Your uniqueness can be related to the geographical area you serve, or the proximity to a raw material.
You just need a sheet of paper, a pen and the card deck!
If you have one or more of these keywords in your slogan you really need this card deck!
"Differentiation is the essence of competition".
Learn the concept and the method you can apply without the card deck
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Gabriele Carboni and Weevo will help you to find your unique hallmarks.